SEO Specialist
Job Description:
Department: Marketing / Digital Marketing
Experience Required: [1–5 Years]
Employment Type: Full-time
About the Role
We are looking for a results-driven SEO Specialist to improve our website’s visibility on search engines and drive organic traffic. The ideal candidate should have a strong understanding of search engine algorithms, keyword research, and content optimization.
Key Responsibilities
- Conduct keyword research and identify growth opportunities
- Optimize website content, landing pages, and blogs for SEO
- Perform on-page and off-page SEO activities
- Manage technical SEO (site speed, indexing, crawl errors, etc.)
- Build high-quality backlinks and improve domain authority
- Monitor website performance using analytics tools
- Track rankings, traffic, and conversions
- Collaborate with content, design, and development teams
- Stay updated with latest SEO trends and algorithm changes
Required Skills & Qualifications
- Proven experience in SEO (1–5 years)
- Strong knowledge of on-page, off-page, and technical SEO
- Hands-on experience with tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
- Understanding of HTML, CSS basics (preferred)
- Good analytical and problem-solving skills
- Strong communication and teamwork skills